Case Studies
Please click on the case study titles below to find out more.
Schools
Bow School of Maths and Computing
Bow School is a multicultural school for boys aged 11-16 years old, located in an area of deprivation. In previous years, the school had been under subscribed, suffered from a lack of identity, had a historically poor reputation and experienced varying low levels of parental engagement. Our challenge was to change local perceptions, engage staff and parents, and create a vibrant brand that better reflected the energy and positive features of the school.
Claremont High School
Our challenge was to develop and implement a PR/Marketing strategy, as part of the school's overall objective of moving from a 'good school with outstanding features' to an 'outstanding' school. In addition, communications need to address a drift of the more academically able students to other sixth forms.
Frank Barnes School for Deaf Children
to develop an integrated communications strategy that would raise the school's profile locally and nationally within the health and education professions and Deaf communities.
Newlands Girls' School
Our research report and recommendations formed the basis of an integrated communications strategy to support elements of the school's development plan, showcase the school's UPBs, celebrate its successes and build on its objectives of becoming an 'outstanding' school.
St Matthew's Primary School
Our challenge was to identify and develop St Matthew's key messages and unique selling points (USPs) in order to enhance the school's public profile, improve external communications and ensure the school had the capacity to sustain these improvements longer term.
Local Authorities
Merton Local Authority
Grebot Donnelly's objectives are to support the authority in improving student retention across Merton at transfer to secondary education, to improve perceptions of secondary education in the borough and to support targeted individual schools to improve reputations in their respective local communities.
Academies
The Oxford Academy
We have been working with The Oxford Academy since feasibility stage prior to its opening in 2008. Prior to opening there was substantial opposition and negative local press coverage and the key aim was to engage with the wide ranging groups and 'win hearts and minds'. Once opened, the strategic marketing objective have been to raise the profile of the Academy using a range of communications techniques whilst supporting the cultural transformation through the development and building of long term partnerships.
North Birmingham Academy
North Birmingham Academy (NBA), an E-ACT sponsored Academy, opened in January 2010. The predecessor school had a historically poor reputation and was undersubscribed. Grebot Donnelly started working with NBA in February 2010 prioritising reputation management, the general promotion of the Academy and the engagement of internal and external communities. Our objectives were clear: to make NBA the school of choice in the area and increase student numbers throughout the Academy, particularly from local primary schools.
Woodard Schools
Working across Kent, West Sussex and Staffordshire our challenge has been to help establish new Academies sponsored by Woodard Schools and support each Academy to develop a unique identity, while ensuring that the values and ethos of Woodard Schools are evident throughout.