Training

We are renowned for our training programme which offers a wide range of courses and workshops to suit your marketing requirements and we regularly develop bespoke sessions for schools and trusts across the country. 

We offer regular masterclasses, training days and workshops and develop bespoke standalone training sessions to meet the specific needs and objectives of schools and multi-academy trusts.

Training courses are led by our own experts who all share a deep understanding and passion of schools and the education sector.

2022/23 Training Programme

Our 2022/23 training programme has just been launched and will be delivered by different members of our team through online workshops. These are sector specific, following the below themes, and are suitable for Headteachers, School Business Managers, Bursars, Governors and anyone who has an interest in or responsibility for the school's marketing.

Primary Schools: Pupil Recruitment & Marketing

  • Thursday 13th October 2022
  • Thursday 23rd March 2023

Find out more and confirm your place here

MAT Marketing

  • Friday 14th October 2022
  • Friday 10th March 2023
  • Friday 28th April 2023
  • Friday 30th June 2023

Find out more and confirm your place here

School Business Managers

  • Thursday 3rd November 2022
  • Thursday 2nd March 2023

Find out more and confirm your place here

Secondary Schools: Student Recruitment & Marketing

  • Tuesday 8th November 2022
  • Tuesday 9th May 2023

Find out more and confirm your place here

My School's Public Image

  • Wednesday 16th November 2022
  • Wednesday 15th March 2023

Find out more and confirm your place here

Sixth Form Marketing

  • Wednesday 30th November 2022
  • Wednesday 22nd March 2023
  • Wednesday 21st June 2023

Find out more and confirm your place here

Teacher Recruitment & Marketing

  • Tuesday 6th December 2022
  • Tuesday 16th May 2023

Find out more and confirm your place here

A Governor's Introduction to Marketing

  • Wednesday 8th February 2023

Find out more and confirm your place here

We offer:

Training School
  • Marketing your school
  • Marketing your sixth form
  • Communicating excellence
  • Raising your profile
  • Creating great first impressions / front of house
  • Developing your website
  • Presentation skills
  • Managing the media
  • Using social media
  • Dealing with a crisis
  • Visioning
  • Maximising your brand and public profile
  • Teacher recruitment and marketing
  • Empowering student ambassadors/prefects
  • Setting up a marketing team
  • Preparation for open days / events