Pupil Recruitment and Marketing

Competition amongst schools is on the increase and a school’s reputation is inextricably linked to pupil numbers. If you want to thrive in this new environment and be ahead in the numbers game in terms of recruitment of pupils and their families we will delve into understanding your competitive environment, finding your point of difference, promoting your key messages, influencing the decision makers and using the broadest breadth of marketing tools, usually free, to market your school.


      • Learn how to ramp up your existing marketing and raise your school’s profile
      • Use existing data in a creative way to give you the competitive edge
      • Explore techniques to target an ever increasing network that will support the promotion of your school
      • Ensure you stand out from your competitors
      • Maximise your school’s brand, public profile and website
      • Establish an annual marketing, PR and events calendar with themed campaigns/activities
      • Devise a multi-layered social media strategy designed to deliver effective results

Upcoming Workshops - 7:45-8:30am

Student Recruitment & Marketing: Secondary   

  • Thursday 8th October 2020
  • Thursday 21st January 2021
  • Thursday 11th February 2021
  • Thursday 22nd April 2021

Pupil Recruitment & Marketing: Primary             

  • Wednesday 14th October 2020   
  • Wednesday 24th February 2021
  • Wednesday 19th May 2021

Confirm your place by filling out the below form: