School Business Managers: An Introduction to School Marketing

The growth of competition in the market and increased choice has highlighted the need for clear communications and marketing in the education sector; and as a school’s reputation is inextricably linked to student numbers, this makes sound financial sense. This workshop provides a unique occasion for School Business Managers to understand more about strategic marketing and its benefits, and to learn more about tried and tested marketing strategies that have proved successful in schools across the country.


  • Learn about the importance of research and data for strategic marketing purposes
  • Enhance your understanding of vision, ethos, values and key messages linked to the school’s culture
  • Understand the importance of your school managing its reputation and the impact this has on pupil numbers, morale and parental/community engagement
  • Effective use of a school’s marketing, training or recruitment budget for maximum impact and return on investment: learn about marketing techniques that your school can start to implement immediately, and in many cases, at little or no cost

Upcoming Workshops - 9:30-10:15am

  • Thursday 3rd November 2022
  • Thursday 2nd March 2023

Please book your place now by completing the form below: